Do You Provide Data from the Google Search API?

Please note that Google’s search API was shut down on April 1, 2017 and has been replaced by the Custom Search API which allows you to create a custom search engine for your website or blog. Google custom search JSON API is a RESTFUL API that enables you to develop applications to receive and show search results (web search, images) from Google custom search programmatically. With this API, you can use RESTful requests to get either web search or image search results in JSON format.

The Advantages of a Web Search API vs. Google Custom Search

Although Google search provides unparalleled coverage of the world wide web in addition to accurate search results based on each query, it does have a few limitations. One of the main things that is unfortunately missing is that it cannot extract this data in a structured, machine-readable content to provide to organizations for further data mining and data analysis. For example, you’d need to receive the article text, data, and author of thousands of search queries in a unified format to allow for serious data mining.

Sometimes this can be done by an unfortunate soul who manually copies and pastes the Google search results into a spreadsheet. But at a certain point, news monitoring, cyber security or financial analysis organizations that want to receive large amounts of data are stuck, since manual methods are unscalable. A web search API such as Webhose scans and extracts data from hundreds of thousands of global online sources, giving organizations access to data from social media, blogs, news and other web data and content. It also allows for granular filtering of searches across categories, by keyword or domain. You can also limit your search to up to 30 days in the past to ensure you are receiving the most recent and relevant content. Other web API services don’t always allow for the same search filtering opportunities.

Another drawback to the Google Custom Search is that it is expensive. Google Custom Search allows you 100 queries per day for free but after that it costs $5 per 1000 queries. In addition, there is a maximum limit of 10,000 queries per day. In contrast, Webhose offers up to 1000 free API calls per month, with additional requests after that increasing incrementally in cost.

Access Unified, Machine-Readable Data on Demand and at Scale

Unlike other APIs, Webhose’s web search API provides machine-readable data on-demand and at scale that is accessible to anyone. Organizations that analyze data will need to cover as many data points as possible to satisfy their customers’ expectations. With larger datasets, you’ll be able to identify and analyze wider trends across a large group of sites – trends you wouldn’t have been able to predict without that massive amount of data.

Depending on your organization’s skills and resources, you may be able to develop your own customized web API, but as you organization grows, the amount of data you’ll need to crawl will magnify and become more complex to aggregate. An enterprise-class web data API would allow a service such as Webhose to help you build, launch and scale big data operations while freeing up critical resrouces so you can focus on building your business. It’s also simple for your developers to use, letting you slice and dice data according to your needs, and compatible with any software system — making your life that much easier.

Want to Learn More?

Learn more about how Webhose’s News API delivers comprehensive up-to-the-minute coverage of news on demand according to your needs.

Guy Mor

Guy Mor is the co-founder and CMO of Webhose.io, a leading web data provider used by hundreds of data analytics, cybersecurity and web monitoring companies worldwide. Before co-founding Webhose.io, Guy was previously the co-founder of Buzzilla Ltd., a web monitoring and analytics company that helps brands track, monitor, analyze and extract insight from online content. He still sits on the company’s board of directors.

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