What are the Different Services Available for Aggregating Business Reviews?

Savvy business owners that sell services or products to customers understand that they must constantly track and be gather feedback from their customers. In the digital age, this can be an overwhelming task, as you’d need to be able to gather feedback from your customers from all over the web, including various social media accounts, blogs, forums, news articles, online reviews and message boards that are constantly being updated with more data.

Fortunately, many customer reviews of products and services can be easily found on review sites like Yelp, Amazon and TripAdvisor. But while there are many different services available for aggregating reviews, some online review aggregators limit the number of requests for reviews, which makes it impossible to aggregate reviews and get the full picture of how your audience feels about your product or service. Another disadvantage is that these services may not allow you to aggregate reviews according to sentiment (such as a 1 or 2 rating), keyword, or according to specific dates.

Comprehensive Review Coverage with Online Data Feeds

Remember the days of customers filling out manual surveys or comment cards at industry events? What tended to happen with this feedback is that the outlier customers would give feedback about the product (i.e. those who were either very happy or very disappointed). This doesn’t accurately reflect the vast majority of customers whose experience lies somewhere in between.

Webhose’s online data feeds deliver both comprehensive review coverage and laser-focused granularity so you never miss a relevant data point. Perhaps you’re looking for reviews that mention the filthiest roach-infested hotels or the best Asian cuisine? Or you’d like to filter reviews for a product with the highest number of social media likes? Maybe you only want to know what’s being said about your product or service through major industry leaders who mentioned your business on a blog or news site?

This includes data from our historical archive going back as far as 2007. The ability to extract relevant data from millions of posts and thousands of sources allows you to see the big picture of what customers really think of your product or service – and how you can respond in kind. Our online data feeds also enable you to set pre-filtered individual parameters on your online review data feeds and pinpoint exactly where your product or service needs to be improved.

Extract and Structure Online Reviews with One Simple Data Feed

Our online data review feeds crawls a large number of forums and online review sites without maintaining any restrictions on analysis of the data. This is especially useful for market research, brand monitoring, and financial analysis, which need a particularly large mass of data to deliver accurate insights.

But in order to take data to the next level of AI, NLP,  or machine-learning analysis, you first have to extract and structure it in a machine-readable format like JSON or XML. Then you can start mining the data for analytical insights. This is particularly important as your business grows and scales – you’ll need to continue to keep up with what’s being said about your product or service online – and that might be an increasingly complex task as your business grows and scales.

With Webhose, you’ll be able to listen to the voice of the customer anywhere it’s heard.  

Want to Learn More?

Learn more about Webhose’s online discussions data feeds that provide ever-expanding coverage of online discussions across message boards, review sites and forums in over 80 languages in every connected country and territory. 

 

Guy Mor

Guy Mor is the co-founder and CMO of Webhose.io, a leading web data provider used by hundreds of data analytics, cybersecurity and web monitoring companies worldwide. Before co-founding Webhose.io, Guy was previously the co-founder of Buzzilla Ltd., a web monitoring and analytics company that helps brands track, monitor, analyze and extract insight from online content. He still sits on the company’s board of directors.

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