Case Study: Keyhole
Keyhole, which specializes in hashtag analytics, uses Webhose’s news, blogs, and discussions data feed to power its real-time brand conversation monitoring platform which is used by major organizations including Google, Spotify, and the United Nations.
Keyhole tapped Webhose when it wanted to expand its monitoring capabilities from social media to the entire internet. By integrating Webhose’s technology, Keyhole was able to roll out its Keyhole Web Mentions feature, which allows customers to look up historical sentiment data with high granularity — both at scale and on-demand.
According to Lara Rios, Content and Community Manager at Keyhole, rolling out the Keyhole Web Mentions feature “transformed our product by giving our customers access to an entirely different layer of online conversations to listen to and monitor. For customers to have an awareness of how their brand is being portrayed in that sense is extremely valuable.”
Keyhole brings clarity to social media metrics by delivering actionable, easy-to-understand data to brands, journalists and marketers. Through a real-time dashboard that measures the social impacts of trends and influencers, users can focus on executing, optimizing and reporting campaigns instead of compiling metrics such as user engagement.
Webhose.io, the brainchild of Ran Geva and Guy Mor, two entrepreneurs with extensive experience in technology, data mining and product development provides on-demand access to web data feeds. Webhose empowers you to build, launch, and scale data-driven operations as you grow. Every web data feed is optimized to deliver up-to-the-minute coverage of a specific content domain including news, blogs, online discussions and forums, and more.