Case Study: Kantar Media
Kantar Media, a multinational organization with more than 10,000 employees, is one of the world’s foremost providers of global news intelligence, When it acquired Singapore-based FishEye Analytics in 2013, the company immediately wanted to be able to capture content from discussions, message boards, and forums.
According to Mahesh Pabbu, Head of Technology R&D at FishEye, the company considered attempting to harvest the data from these “uniquely formatted sources” from scratch, but the endeavor proved “resource-consuming, time-consuming, and a non-cost-effective solution”.
As Pabbu noted, web forums and online discussion boards are formatted “very differently from other online social media platforms” — which makes scraping and harvesting them for integration with analytics programs a particular challenge.
Kantar found that the data Webhose delivered could be further integrated with other platforms its clients were using and that no other provider could match Webhose’s capabilities in the realms of “coverage, quality, source additions, and flexibility.”
About Kantar Media
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Webhose.io, the brainchild of Ran Geva and Guy Mor, two entrepreneurs with extensive experience in technology, data mining and product development provides on-demand access to web data feeds. Webhose empowers you to build, launch, and scale data-driven operations as you grow. Every web data feed is optimized to deliver up-to-the-minute coverage of a specific content domain including news, blogs, online discussions and forums, and more.