Case Study: goPRit Case
goPRit provides on-demand PR for startups and small businesses as a cost-effective alternative to retaining a PR professional or agency. It does this by offering a tool called JSearch, a search engine which matches journalists and influencers with businesses which may be of interest to them.
To enable the search functionality on the two-sided marketplace, goPRit relies upon Webhose to extract unstructured data from across the internet which its technology parses to attempt to create matches between journalists and its users. The data feed, powered by Webhose, even allows the website to autopopulate profiles of journalists that have not yet created a profile on the site.
Thanks to Webhose’s ability to turn the internet into structured data, goPRit is able to offer startups and small businesses a marketplace which can help them achieve press coverage without the high cost of retaining a PR professional or an agency.
GoPRit provides a cost-effective means for startups and small businesses to find influencers and journalists who may be interested in the product or service they offer.
Webhose.io, the brainchild of Ran Geva and Guy Mor, two entrepreneurs with extensive experience in technology, data mining and product development provides on-demand access to web data feeds. Webhose empowers you to build, launch, and scale data-driven operations as you grow. Every web data feed is optimized to deliver up-to-the-minute coverage of a specific content domain including news, blogs, online discussions and forums, and more.