Case Study: Buzzilla

Buzzilla Calls Election Thanks to Mining Online Data

It was the Israeli elections of 2015. A large majority of the domestic and international media believed that Benjamin Netanyahu, then on his third term, was poised to be elected out of office. The analyst team at Buzzilla thought differently.
Although opinion polls can capture sentiment among a proportion of the population, online conversations — held in news comment sections, forums, and within closed communities — can provide a far deeper insight into the conversations taking place among citizens and shaping election outcomes.
Buzzilla was able to tap into Webhose’s crawled web data to compute Brand Positioning Index (BPI) scores which demonstrated that Netanyahu led against all other election candidates when it came to sentiment. Webhose data, used in Buzzilla’s “Chatter Volume” module, also demonstrated that Netanyahu was the subject of more online discussions than any other candidate. On election results day, Buzzilla’s customers were among the few unsurprised by the outcome.

About Buzzilla

Buzzlila develops cutting edge technologies and revolutionary analysis and research methodologies which conjoin in creating advanced solutions aimed at harnessing the vast opportunities presented by the online conversation, towards the success of the organizations the company serves.

About Webhose, the brainchild of Ran Geva and Guy Mor, two entrepreneurs with extensive experience in technology, data mining and product development provides on-demand access to web data feeds. Webhose empowers you to build, launch, and scale data-driven operations as you grow. Every web data feed is optimized to deliver up-to-the-minute coverage of a specific content domain including news, blogs, online discussions and forums, and more.

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