Monitoring mass media has come a long way since the days of the press-cutting agency. The bulk of today’s news is published online, while modern technology lets us store, index and query massive amounts of textual data in milliseconds. Digitization presents clear advantages for consumers, who can now read or watch the news from the
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“Originality is the art of remembering something but forgetting where you heard it.” Case in point, I don’t remember where I heard that. Nonetheless, it’s absolutely true, especially when it comes to running an online business. Why? Because in today’s online marketplace, sales, brand management, and genuine engagement are all practices that shouldn’t begin with
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