Was Black Friday Worth It? The Crawled eCommerce Data Answer

Posted on December 4, 2017 by eranl

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Now that we’ve had a chance to recover from the Black Friday and Cyber Monday crazes, which chalked up record sales this year, it’s time to ask the inevitable question: was Black Friday worth it? Were products actually cheaper during this period, or was it all (massively successful) marketing hype meant to increase retail sales?...

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Posted in Big Data

3 Ways to Use eCommerce Product Data for Market Research

Posted on September 14, 2017 by eranl

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The web is an invaluable source of data when it comes to competitive intelligence, research and creating a go-to-market strategy. A simple Google search will reveal incredible amounts of public information about your main competitors, and connect you to mounds of existing research, financial analysis and other information that could be pertinent to your next...

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Posted in Big Data

Extracting Data from Forums: 3 Sources to Discover What Your Market Really Thinks

Posted on December 29, 2015 by webhose

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Robert Collier, the great ad man of the early 20th century, once summarized the secret of all effective marketing as entering “the conversation already taking place in the customer’s mind.” That’s powerful advice … and difficult. Why? Because most of the sources we normally turn to for market research are woefully incomplete. For example, surveys...

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Posted in API