Demand Generation Specialist

Responsibilities:

• ABM Management: Manage our ABM playbook from end to end to ensure targeted accounts are nurtured through aligned campaigns and seamlessly transitioned to the SDR team for lead conversion.
• Content & Keyword Optimization: Partner with content creators to optimize website content for target accounts while focusing on relevant keywords.
• Multi-Channel Campaign Management: Oversee and manage campaigns across content, SEO, paid advertising, paid search, and trade shows to deliver a unified message.
• Performance Tracking & Reporting: Track key metrics across all channels to identify areas for improvement and inform future strategies.
• Trade Show Ownership: Manage all aspects of trade shows, from planning and booth design to lead generation and post-show follow-up.

Requirements:

• 5+ years of experience managing an end-to-end ABM process, including identifying target accounts, developing nurturing campaigns, and seamlessly transitioning qualified leads to the SDR team.
• Proven track record of collaborating with ABM platforms (like 6sense) to ensure efficient account management.
• Excellent analytical skills to track KPIs, identify areas for improvement, and generate insightful reports.
• 3+ years of experience with SEO best practices to optimize website content for target accounts.
• Proven ability to collaborate with cross-functional teams, including ABM Motion, content creators, and sales.

What we offer:

• Our offices are a workplace that encourages an open culture. Everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. we do what we love, and we love what we do.
• Excellent conditions of employment and competitive salary.
• Dynamic, fun working environment.

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